Direct mail for insurance agents
Who you can mail
New roof permits
Finished residential roofing permits from city building departments, matched to the county property roll for the owner's name and mailing address.
See what is in this listImpact window and door permits
Finished window, door and shutter permits from city building departments, matched to the county property roll for the owner's name and mailing address.
See what is in this listNew pool permits
Finished residential pool, spa and screen enclosure permits from city building departments. A small, very targeted source.
See what is in this listContractors pulling permits
Contractors named on recent building permits, with their business address, main trade and how many permits they pulled. A contractor is added once, the first time we see them.
See what is in this listYour own list
Upload a CSV or Excel file of customers or prospects. Every address is verified before you send.
What to send
New roof, coverage review
Invite owners with a recent roof permit to review their homeowners policy and ask about mitigation credits. Don't promise savings: whether a home qualifies depends on the insurer.
The home changed
New impact windows or a new pool can change what a policy needs to cover. Offer a quick check that the new work is reflected.
Contractors need coverage too
Licensed contractors pulling permits need general liability and often workers' compensation. Introduce yourself as a local commercial agent.
Rules to know. Cards for licensed industries always print your name and license number. Insurance advertising must not be untrue, deceptive or misleading, and your carrier may have its own rules, so get your final card approved before you mail.
Read: Direct mail for Florida insurance agents
How it works
- Step 1
Pick a list
Choose the audience and the counties you want. New records arrive on their own.
- Step 2
Design your card
Start from a template and make it yours. Your business details fill in automatically.
- Step 3
Send and track
See the price, confirm, and follow delivery, QR scans and replies for every card.
Planning a budget? Try the direct mail ROI calculator or the postcard cost calculator.
Common questions
Can I say a new roof will lower someone's premium?
No. A permit shows that roofing work was approved, not what any insurer's rates provide. Invite the owner to review coverage instead of promising savings.
What does it cost?
The plan is $149 a month and includes one pack of data sources for your trade; extra packs and single data sources cost extra. Postcards are $1.10 each with printing and First-Class postage included. You see the total before every send.
Can people opt out?
Yes. Every card prints who sent it and an opt-out line. Anyone who opts out at postalnest.com/optout is removed from every list and is not mailed again through PostalNest.
See who you could mail this week
Create an account, pick a list and design your first card.