Real estate brokerages

Direct mail for real estate brokers and agents

Brokerages use PostalNest two ways: to recruit agents in the weeks after they are licensed, and to keep their name in front of homeowners in the neighborhoods they work.
A broker walking a newly licensed agent up to a house

Who you can mail

What to send

  1. Recruit new licensees

    New agents choose a brokerage early. Send a card that says what you offer: training, mentoring and how leads are shared.

  2. Welcome new neighbors

    Introduce yourself to homeowners with a useful offer, such as a home value report, instead of a sales pitch.

  3. Owners who are improving their home

    People finishing an addition or a new roof are often thinking about what the home is worth. Offer a value report.

Rules to know. Cards for licensed industries always print your name and license number. Follow your state's real estate advertising rules and your brokerage's policies.

The “Join our team” template, front and back. Change any word, photo or color.

How it works

  1. Step 1

    Pick a list

    Choose the audience and the counties you want. New records arrive on their own.

  2. Step 2

    Design your card

    Start from a template and make it yours. Your business details fill in automatically.

  3. Step 3

    Send and track

    See the price, confirm, and follow delivery, QR scans and replies for every card.

Planning a budget? Try the direct mail ROI calculator or the postcard cost calculator.

Common questions

How current is the new-agent list?

It is built from state professional license records and refreshed weekly, so you reach agents soon after they are licensed.

What does it cost?

The plan is $149 a month and includes one pack of data sources for your trade; extra packs and single data sources cost extra. Postcards are $1.10 each with printing and First-Class postage included. You see the total before every send.

Can people opt out?

Yes. Every card prints who sent it and an opt-out line. Anyone who opts out at postalnest.com/optout is removed from every list and is not mailed again through PostalNest.

See who you could mail this week

Create an account, pick a list and design your first card.

Browse data sources